A COLLABORATION WITH CALLAWAY
This past year, we have had the great pleasure of working on a couple of fun projects for our friends at Callaway. More recently, the opportunity to work on a special run of covers that would be featured in April came about. Please keep your eyes open, as the following story will unfold this week. ~FAR & SURE~
REPOSTED FROM CALLAWAYGOLF.COM. View Original Article Here
“How can we do it differently?” is a phrase commonly echoed around Callaway marketing. If you’re at all familiar with us, you know we’re people of remarkably short attention spans with strong disdain for traditional marketing norms. We don’t keep this a secret.
We’re all creatives, and that’s why we love nothing more than the opportunity to collaborate with other extremely talented and like-minded creative people (hence the formation Callaway Create, which is now in its third year of producing the most unique branded content anywhere).
This is where Seamus Golf and Olivia Herrick come in. Many of you are probably familiar with Seamus’ uncanny ability to develop some of the finest handmade goods in the game. From hand-sewn headcovers, hand-forged metal ball markers and divot tools, among tons of other awesome offerings. We actually partnered with them in 2018 on a Limited Artist Headcover Auction, which raised more than $7k for Bunkers in Baghdad. Akbar Chisti, president and co-founder of Seamus, is a really good friend of ours and when it comes to material knowledge and an eye for detail, good luck finding someone better in the business.
Olivia is a Minnesota-based designer who runs her own studio. We’ve admired her work for a long time and were looking for the right opportunity to collaborate on something that was on par with her modern, simplistic and vibrant style. She also so happens to be a highly accomplished amateur player: she’s a two-time Minnesota Women’s State Open champ (2018 & 2011), two-time Minnesota State Women’s Amateur Match Play Championship winner (2018 & 2017) and she finished 5th in the 2017 U.S. Women’s Mid-Am Championship.
“As a lifelong golfer the opportunity to pair my professional work as a designer and my love of the game has been nothing short of a delight, and to do so for the most iconic major of the year has made this project a dream come true,” Herrick said.
Behind The Design
Two design principles that are always at the forefront when thinking about the season’s first major: keep it clean and keep it lively. The idea was to create something fresh and colorful that would be outside of the traditional Augusta color schemes. We kept coming back to a floral concept, but one that was contemporary and unique to anything we’ve seen before. That’s when the light bulb for Olivia flickered on; she is to vibrant botanical illustrations what Phil is to flop shots off of tight lies.
When a few of us jumped on a call to discuss the pattern details and style, we all agreed there shouldn’t be a singular flower but a variety. Then we remembered that each hole is named after a specific flower, plant or tree, so like the morning after a late-night bender, our vision became a lot clearer.
Olivia’s first iterations presented some debate. Not because of the pattern, which was everything we were hoping for AND more, but because she put it on both a black and white base. The two concepts popped off the screen and I think there was a literal 50/50 split on which everyone preferred more. Ultimately, we decided to go with a little beef and broccoli and selected a black base for driver/putter covers, and white for fairway woods/hybrids.
Bringing Them To Life
Partnering with Seamus to produce the headcovers was a no-brainer (for all the reasons I mention above). The material they decided to print on was a plonge leather, which accentuates the rich colors of each illustration. It’s also very soft which makes me super easy to put on and remove. Each cover is carefully lined with a different color fleece; yellow for driver, black for fairway wood and forest green for hybrid.
Limited Quantities Available
We’re thrilled to give everyone an opportunity to purchase these beauties on Friday, April 12 right here on callawaygolf.com. We’ll supply more information on timing and quantities the week of the tournament. All proceeds from the sales of the headcovers will also be donated to charity (more on that to come as well).
We’ll also be running several giveaways throughout our social media channels throughout tournament week so be on the lookout.
For now, get a closer look at this amazing major collaboration below…
Comments
Atrodetadisee said:
best casino slot games https://casinoslotsonlinems.com/ brian christopher slots free penny slots online list of las vegas casinos
Atrodetadisee said:
pop slots casino https://onlinecasinosure.com/ – slots casino games lady luck casino vicksburg online slots free casino games free
frefulgergy said:
https://onlinecasinosure.com/ play online casino games vegas world casino games free slot machines for home entertainment best time to play slot machines
DisaCepeple said:
free slots no download no registration needed new no deposit casino usa online casino reviews
FupEquisapopsip said:
online casino gambling https://onlinecasinosure.com/ slots online gold fish casino slots casino game
DisaCepeple said:
https://onlinecasinosure.com/ quick hit slots 888 casino online online casino reviews bovada casino
frefulgergy said:
hypercasinos https://playonlinecasinogit.com/ – quick hits free slots free online slots no download no registration stn play online casino real vegas casino games free
DisaCepeple said:
real money casino casino play free casino slot games casino game
FupEquisapopsip said:
slot machine games free https://onlinecasinosure.com/ cashman casino slots free free slot games 777 caesars free slots
frefulgergy said:
free casino games for fun slot machines lady luck casino vicksburg https://casino-onlinelife.com/
Atrodetadisee said:
quick hit slots free slot games download full version free slots no download no registration needed free slot play no download
Atrodetadisee said:
online casino real money play casino online slot games slots games
DisaCepeple said:
free slots online casino games online gambling casino online
FupEquisapopsip said:
sizzling 777 slots free online https://onlinecasinosure.com/ – vegas casino free slot games penny slots for free online casino bonus free casino slots with bonus
Atrodetadisee said:
https://casinoslotsonlinems.com/ play casino https://casinogamesonlinex.com/ – cashman casino slots big fish casino
Crannaweany said:
vegas slots online play online casino best online casinos casino game https://playcasinoadvance.com/ – free online slots
Atrodetadisee said:
vegas slots online casino real money casino online slots free casino
frefulgergy said:
play casino slots free real money casino https://slotsgamesdirect.com/
FupEquisapopsip said:
online slot games big fish casino online casinos online slots
frefulgergy said:
free casino 50 lions free slots play free for real money https://casino-onlinelife.com/
Atrodetadisee said:
bovada casino slot machines free games empire city casino online free vegas slots online
frefulgergy said:
slots games free https://casinoslotsms.com/ – online casino real money casino slots online casino real money https://playcasinogamescast.com/
Crannaweany said:
casino slot machine games https://casinogamesvol.com/ free slots just for fun no money new online casinos doubledown casino free slots
Crannaweany said:
casino online slots best online casinos online casino slots for real money https://freecasinogameslab.com/ – vegas casino slots
frefulgergy said:
dakota sioux casino free slot games 777 high 5 casino online gambling sites https://casino-onlinelife.com/ – doubledown casino free slots
frefulgergy said:
https://freecasinoslotsnow.com/ real casino slots real money casino slots for real money cashman casino slots
Atrodetadisee said:
free penny slot machine games play lady luck casinos near me
FupEquisapopsip said:
vegas slots online casino blackjack real money casino
Atrodetadisee said:
https://freecasinoslotsnow.com/ free slots machines https://casino-onlinelife.com/ – casino games online casino real money
DisaCepeple said:
simslots free slots https://onlinecasinosam.com/ – brian christopher slots best time to play slot machines vegas slots online free
Crannaweany said:
online casino casino real money casino play
FupEquisapopsip said:
slots games https://playonlinecasinogit.com/ – online casino world class casino slots casino online slots slot games
DisaCepeple said:
https://casinogamesvol.com/ free casino slot games https://casinoslotsonlinems.com/ – big fish casino vegas slots online
frefulgergy said:
online slot machines all free casino slot games free casino slots games https://casino-onlinelife.com/
Atrodetadisee said:
play casino games for cash jackpot magic slots download gamepoint slots online casino reviews
FupEquisapopsip said:
jackpot party casino slots https://casino-onlinelife.com/ – free slots vegas world vegas world slots rock n cash casino slots cashman casino slots
frefulgergy said:
absolutely free casino slots games https://casinogamesvol.com/ free casino games no download casinos in iowa las vegas casinos free slots
DisaCepeple said:
slots games free https://casinogamesvol.com/ best online casinos vegas slots online online casino real money
Crannaweany said:
casino games https://onlinecasinogameslots21.com/ – online casino bonus play slots online play slots slot games
DisaCepeple said:
big fish casino slots games free play casino free casino games https://casinogamesonlinex.com/ – real money casino
Atrodetadisee said:
online gambling online casino real money free slots games
frefulgergy said:
vegas world slots https://casino-onlinelife.com/ winstar world casino hollywood casino online play slots for free win real money
Atrodetadisee said:
free penny slots free slots games online all games list free slots
Atrodetadisee said:
play slots online casino real money casino
frefulgergy said:
https://datingsitesww.com/# dating app https://datingsitesww.com/# – dating badoo dating site
DisaCepeple said:
free dating sites gay dating free dating site best online dating
Crannaweany said:
https://datingsitesww.com/# bbw dating https://datingsitesww.com/# – senior dating absolute dating
FupEquisapopsip said:
free slots https://playcasinogamesgate.com/ – free casino games online slots for real money real casino slots
Atrodetadisee said:
dating app https://datingsitesww.com/# – speed dating online dating mature dating best dating sites
Atrodetadisee said:
https://casinoslotsms.com/ online casino casino blackjack online slots no deposit casino