A COLLABORATION WITH CALLAWAY
This past year, we have had the great pleasure of working on a couple of fun projects for our friends at Callaway. More recently, the opportunity to work on a special run of covers that would be featured in April came about. Please keep your eyes open, as the following story will unfold this week. ~FAR & SURE~
REPOSTED FROM CALLAWAYGOLF.COM. View Original Article Here
“How can we do it differently?” is a phrase commonly echoed around Callaway marketing. If you’re at all familiar with us, you know we’re people of remarkably short attention spans with strong disdain for traditional marketing norms. We don’t keep this a secret.
We’re all creatives, and that’s why we love nothing more than the opportunity to collaborate with other extremely talented and like-minded creative people (hence the formation Callaway Create, which is now in its third year of producing the most unique branded content anywhere).
This is where Seamus Golf and Olivia Herrick come in. Many of you are probably familiar with Seamus’ uncanny ability to develop some of the finest handmade goods in the game. From hand-sewn headcovers, hand-forged metal ball markers and divot tools, among tons of other awesome offerings. We actually partnered with them in 2018 on a Limited Artist Headcover Auction, which raised more than $7k for Bunkers in Baghdad. Akbar Chisti, president and co-founder of Seamus, is a really good friend of ours and when it comes to material knowledge and an eye for detail, good luck finding someone better in the business.
Olivia is a Minnesota-based designer who runs her own studio. We’ve admired her work for a long time and were looking for the right opportunity to collaborate on something that was on par with her modern, simplistic and vibrant style. She also so happens to be a highly accomplished amateur player: she’s a two-time Minnesota Women’s State Open champ (2018 & 2011), two-time Minnesota State Women’s Amateur Match Play Championship winner (2018 & 2017) and she finished 5th in the 2017 U.S. Women’s Mid-Am Championship.
“As a lifelong golfer the opportunity to pair my professional work as a designer and my love of the game has been nothing short of a delight, and to do so for the most iconic major of the year has made this project a dream come true,” Herrick said.
Behind The Design
Two design principles that are always at the forefront when thinking about the season’s first major: keep it clean and keep it lively. The idea was to create something fresh and colorful that would be outside of the traditional Augusta color schemes. We kept coming back to a floral concept, but one that was contemporary and unique to anything we’ve seen before. That’s when the light bulb for Olivia flickered on; she is to vibrant botanical illustrations what Phil is to flop shots off of tight lies.
When a few of us jumped on a call to discuss the pattern details and style, we all agreed there shouldn’t be a singular flower but a variety. Then we remembered that each hole is named after a specific flower, plant or tree, so like the morning after a late-night bender, our vision became a lot clearer.
Olivia’s first iterations presented some debate. Not because of the pattern, which was everything we were hoping for AND more, but because she put it on both a black and white base. The two concepts popped off the screen and I think there was a literal 50/50 split on which everyone preferred more. Ultimately, we decided to go with a little beef and broccoli and selected a black base for driver/putter covers, and white for fairway woods/hybrids.
Bringing Them To Life
Partnering with Seamus to produce the headcovers was a no-brainer (for all the reasons I mention above). The material they decided to print on was a plonge leather, which accentuates the rich colors of each illustration. It’s also very soft which makes me super easy to put on and remove. Each cover is carefully lined with a different color fleece; yellow for driver, black for fairway wood and forest green for hybrid.
Limited Quantities Available
We’re thrilled to give everyone an opportunity to purchase these beauties on Friday, April 12 right here on callawaygolf.com. We’ll supply more information on timing and quantities the week of the tournament. All proceeds from the sales of the headcovers will also be donated to charity (more on that to come as well).
We’ll also be running several giveaways throughout our social media channels throughout tournament week so be on the lookout.
For now, get a closer look at this amazing major collaboration below…
Comments
DisaCepeple said:
https://freecasinoslotsmatic.com/ online casino slots free online casino gambling free slots
Atrodetadisee said:
slots of vegas casino virgin casino online best casino slots online tropicana online casino
Atrodetadisee said:
https://onlinecasinosam.com/ casino game world class casino slots gold fish casino slots online casino games
frefulgergy said:
online casino real money https://onlinecasinosam.com/ online casino games casino game free casino
Atrodetadisee said:
casino slots play slots online casino online slots casino online https://casinorealmoneyai.com/ – online casinos
FupEquisapopsip said:
free casino https://onlinecasinogameslots21.com/ – online casino games casino online free casino slot games
Atrodetadisee said:
free casino games slotomania slotomania on facebook real money casino slotomania free online slots game https://playcasinoslotsmatic.com/ – free casino games slots
FupEquisapopsip said:
what is a credit score https://fastcheckcreditscores.com/ – free credit score check whats my credit score what credit score for mortgage best credit score
Crannaweany said:
https://freecasinoslotsmatic.com/ slots for real money no deposit casino no deposit casino online casino
frefulgergy said:
https://creditscorests.com/ highest credit score possible https://creditreportsww.com/ – free credit report online check your credit report
Crannaweany said:
credit karma https://creditscoresrw.com/ – credit reports free online credit report get my credit report one time free credit score
Atrodetadisee said:
win free money no deposit chumba casino free casino games vegas world tropicana online casino
DisaCepeple said:
perfect credit score https://freecreditreportstats.com/ – average credit score check credit score free unfreeze credit report
Atrodetadisee said:
https://fastcheckcreditscore.com/ free credit score ck https://freecreditreportstats.com/ – mint credit score credit reporting agency
Atrodetadisee said:
https://freecasinoslotsmatic.com/ online casino games https://playcasinoslotsmatic.com/ – online casinos play casino
FupEquisapopsip said:
online casino https://playonlinecasinogit.com/ – casino play cashman casino slots casino play best online casinos
frefulgergy said:
slots free https://freecasinogameslab.com/ best online casinos big fish casino casino bonus codes
Crannaweany said:
best payday loan loan online payday loan help payday loan services https://paydayloanssfs.com/ – payday loan leads
FupEquisapopsip said:
equifax business credit report https://checkcreditscorewhj.com/ – how do i check my credit score chase credit score how to ck your credit score annualcreditreport
DisaCepeple said:
slots games free casino games online casino real money
Crannaweany said:
online slot games casino real money casino game slots online
Atrodetadisee said:
penny slots free vegas casino games all free casino slots free casino slots games https://playcasinoslotsmatic.com/ – liberty slots casino
frefulgergy said:
how to credit report https://fastcheckcreditscores.com/ free credit reports free annual credit report government official truly free credit report
Crannaweany said:
https://getcreditscoreww.com/ how to get a credit score check my credit score experian credit score best credit score
DisaCepeple said:
how to credit report find my credit score get a free credit report free credit score check your credit report online
Atrodetadisee said:
https://fastcheckcreditscore.com/ free credit report government https://creditscoreusd.com/ – mint credit score how to get a credit score
Crannaweany said:
cashman casino slots https://playslotsapp.com/ – casino bonus codes casino online slots big fish casino
DisaCepeple said:
vegas casino slots https://freecasinogamesms.com/ – real casino slots casino play casino online slots
frefulgergy said:
vegas casino slots gold fish casino slots slots games free casino online https://playcasinoslotsmatic.com/
Atrodetadisee said:
casino blackjack https://freecasinoslotsmatic.com/ – no deposit casino play casino online casino games
FupEquisapopsip said:
best online casinos https://casinogamesmgc.com/ online casino gambling free casino games online casinos
Atrodetadisee said:
online gambling https://freecasinogameslab.com/ – no deposit casino online casinos cashman casino slots free online slots
FupEquisapopsip said:
best online casino https://onlinecasinosam.com/ – casino real money online slots big fish casino
frefulgergy said:
slots for real money https://online-casinovice.com/ – free casino online gambling online casino https://nodepositcasinoffer.com/
Crannaweany said:
https://casinogamesonlinex.com/ slots games vegas slots online vegas casino slots online casino games
DisaCepeple said:
https://freecasinogameslab.com/ online casino no deposit casino best online casino online casino real money
DisaCepeple said:
slot games https://onlinecasinosam.com/ – casino play free casino slot games slot games cashman casino slots
frefulgergy said:
https://casinogamesonlinex.com/ vegas casino slots big fish casino vegas slots online casino game
Crannaweany said:
casino games https://casinoslotsonlinems.com/ – casino bonus codes no deposit casino free casino games online casino play
frefulgergy said:
online gambling https://casinoslotsonlinems.com/ online casino gambling free casino games online casino
Atrodetadisee said:
slot games https://casinoslotsms.com/ casino online real money casino vegas casino slots
FupEquisapopsip said:
vegas casino slots online casino gambling casino game casino online https://onlinecasinogameslots21.com/ – free online slots
Crannaweany said:
gold fish casino slots https://playonlinecasinobit.com/ – casino bonus codes slots games free online casino slots best online casinos
FupEquisapopsip said:
online casino games no deposit casino online slots cashman casino slots
frefulgergy said:
big fish casino https://nodepositcasinoffer.com/ – slots free vegas casino slots best online casino online slot games
DisaCepeple said:
free casino slot games online casino slots online slots casino games
Crannaweany said:
online payday loans defaulted payday loan payday loan affiliates online payday https://loanonlineiuw.com/ – fast loan
Crannaweany said:
https://playcasinogamescast.com/ online casino bonus free slots games world class casino slots casino online
DisaCepeple said:
https://onlinecasinosam.com/ online casinos gold fish casino slots casino online slots casino online
frefulgergy said:
payday loans online same day https://paydayloanssfs.com/ – easy payday loans online ace payday loan easy payday loans online https://loanonlineiuw.com/